“Inventing What’s Next” encapsulates what we do at IBM Research. Scientists, engineers and designers are working around the world to advance IBM in the areas of Hybrid Cloud, AI, Quantum and Science.
I was fortunate to work with a really great team to design and build the next iteration of the IBM Research site. This new version tells our story in a much more compelling way, with a simplified architecture, clearer writing and more engaging visuals. Throughout we leverage modularity and push IBM’s Carbon Design System. We designed the site in parallel with developing the brand guidelines for IBM Research. During the process we honed our photography and developed a more experimental illustration style. Throughout the site we incorporated slashes, a key graphic element of the IBM Research brand, in both bold and subtle ways.
Role: UX, visual design
Designed at IBM Research
