iMentor uses the power of long term, one-on-one relationships between mentors and mentees to achieve college success. The organization partners with high schools in low-income communities where many students will be the first in their families to graduate from college. Mentors commit to working with a student for at least three years.
Through workshops and in-depth conversations, we defined a strategy that focused iMentor's story and differentiated them from an increasingly crowded landscape.
The identity is based on rich photography that captures candid moments between mentors and mentees. This is paired with inspiring and powerful calls to action. The heartfelt tone is complimented with playful applications of the mortar board and icons. You can see the site here.
Designed at Hyperakt. Creative direction: Julia Zeltser; Design: Logan Emser; UI/UX: Radhika Unnikrishnan; Strategy: Sruthi Sadhujan; Development: Eric Wang, Dylan Viola; Project Management: Jeanne Henry