QS21

IBM’s Quantum Summit is a one-day event attended by over 500 participants which has continued to grow to a total reach of over 800 million.

The identity is loosely based on a tesseract, a four-dimensional object. In its simplest state, the identity is a straight forward typographic execution. When animated, the four-dimensional representation of a cube is revealed. Various formations of the animated mark were printed on event items.

Role: Identity design

Designed at IBM Research