I’m a multidisciplinary designer striving to create work that is both beautiful and valuable. I have a passion for projects focused on advancing technology and contributing to the social good. I excel at bringing complex visions to fruition by working meticulously and collaboratively through each phase of the design process.
Currently, I’m a lead brand designer for IBM Research. Our team works across digital, print and environmental to elevate the work of IBM Research. We collaborate closely with research teams on special initiatives, showcase their work on our digital platforms and create systems that elevate and add consistency to in-person experiences. In parallel, we’re expanding and championing the Research brand, built upon IBM’s brand language but with a tighter focus and experimentation with tools such as AI and generative programs, moving the brand into a more avant-garde and experimental space.
Previously, I worked with the Emerging Technology Experiences team (ETX) as a lead UX designer. In ETX we worked closely with research teams to showcase their work to potential clients and the community through demos and experiences. Our approach, based on IBM Design Thinking, Lean Startup and Agile Development, enabled us to unravel complex ideas and communicate them in a clear and compelling way.
Before IBM I was an art director at Hyperakt, partnering with organizations passionate about social issues and driving change. Leading design teams, I aligned strategy with creative to help our clients tell their story in an impactful way.
To see more of my past experience, you can view my résumé here.