What creates health?

Role: Art direction and design

What creates health is a summit hosted by NYC Department of Health’s Center for Health Equity (CHE). CHE educates communities about factors that contribute to a healthy lifestyle and how to prevent chronic disease. As well as educating the public about health, the summit was a cultural celebration featuring community groups, activist and artists.

The branding is centered around the question, “What Creates Health?” We thought of this question as a starting point to a dynamic conversation between CHE and members of the community. The branding is a flexible system of ever changing colorful compositions. The changing topics of these conversations are represented by form as well as organic patterns that fill the blocks of color.

Designed at Hyperakt. Creative direction: Deroy Peraza; Design: Logan Emser, Wen Ping Huang; Project Management: Jeanne Henry

Artboard 1 copy 13.png
Artboard 1 copy 6.png